is an online shopping price comparison website for babies and children’s products, aimed at making shopping easier, faster, more convenient.


Built by Parents, for Parents

As parents ourselves we struggled to find the best prices when purchasing online for our little one. With over 4000 baby product sites alone, it was impossible finding the time to compare prices from all the sites to ensure that we were getting the best deal out there. For us as new parents time and money was everything, so we built to save YOU both time and money.


The Big Idea

In 2012 our lives changed forever as we found out we were expecting our first child. After the initial excitement wore off, panic set in, we had so much to do before the little one arrived and so much to buy! A cot, changing unit, wardrobe, chest of draws, nursery decor, changing matt, Moses basket, sterilisers, bottles, pushchair, car seat, the list was endless!

Initially having no idea how much money any of these items cost, we began to browse the web to get an idea of a budget. Things became even more difficult, website after website of baby and maternity products all displaying different prices for exactly the same brands. How far do you search? And when do you know which ones the best deal? We settled paying reasonable prices for items in the last few weeks but couldn’t shake off the thought, if we had kept browsing, how cheaper the spend would had been?

That’s when it hit, surely there was a price comparison site for pushchairs, cots and car seats. After joining an online blog for mum’s we threw the question out into the open!


Is there a Price Comparison Site for Baby Products?

The community of mums created a thread of comments and deliberated between themselves about how excellent it would be if there was a comparison site for baby and children’s products. The internet had spoken, more importantly, why disagree with an entire community of Mums on the web, after all, Mums know best! After leaving the idea for a while wondering if someone would take up the opportunity to fill the gap, we noticed no one did. We then spent every available minute as new parents planning a website that could compare prices of baby and children’s products for you. Once the foundation was developed we needed a name, that’s when was born. is still being tweaked to make it the best online shopping experience, ensuring prices are updated constantly and creating a blog in which the idea was originally born – a blog for parent’s, ‘OhSoMummy’. We hope by using you will save time and money in the future.



We would also like to take this opportunity to thank everyone for their continued support. If there are any suggestions of features or products you would like us to add to the site please do not hesitate to use the ‘contact’ form at the top of the page, we would love to hear from you!


Love from all the team at


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